By JCrates

Newark, NJ artist Pure has been gaining widespread attention thanks to his distinctive style, infectious sound, and knack for crafting indelible melodies. As he readies his impending effort, P provides the official music video for “Rolling.” Directed by Jay Rodriguez and Rock Davis of Itchy House Films, the visual tells a story of a man who gets double-crossed, only to find himself with the opportunity to secure revenge by snitching on the aforementioned traitor. Unwilling to drop a dime on anyone, Pure opts to take the moral high road and face whatever consequences may come. Expect Pure to return before …read more



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