By Mehka

Stereogum

Stereogum

Remember when Coachella was just a music festival. Yeah, those were the days. Now, the festival is a brand. And what’s the first thing a brand does when it’s wants to capitalize on it’s popularity? Start a clothing line of course.

Coachella is trying to move from just being a music festival that people from all over the globe flock to and into something more. The Coachella clothing line is a partnership with retailer H&M.

Women’s Wear Daily reports:

There will be lace tops, rompers, graphic tees, crop tops, and wide-leg pants for women, while the men will …read more

Via:: Notes From the Underground

      

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